tag:blogger.com,1999:blog-7189482.post2520242021417534353..comments2024-03-26T21:46:56.291-07:00Comments on The ZehnKatzen Times: [logo_design] Meet the New Walmart ... LogoSamuel John Kleinhttp://www.blogger.com/profile/00514541030057763303noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-7189482.post-82823041419692226612008-07-04T18:47:00.000-07:002008-07-04T18:47:00.000-07:00We don't shop Walmart at all. Despite what their c...We don't shop Walmart at all. Despite what their campaign tells you, it is indeed quite possible to lead an economical life without stepping over the threshold of one.<BR/><BR/>But if you really look at the situation here, we have an excellent demonstration of ... well, I have a hard time putting my finger on it, but I'm sure Marshall McLuhan would have been able to summarize it.<BR/><BR/>One of the challenges of logotalk is evaluating the change without all that much reference to the agent. And, from that POV, Walmart's rebranding was quite admirably done; timely, not too much, not too little, knowing use of color and type. I don't know if it can win any awards (not because of bad quality but because it's not all that remarkable in substance) but it was very aptly executed. The Walmart brand was due for an update.<BR/><BR/>The only fault I find with Walmart's approach, in the media and in public discourse, is an attitude I can only define as arrogant. No corporation is perfect, and I think the case has been made that, despite the boon to consumers in the form of convenience and low prices (which I think it can be argued Walmart itself has made necessary) that consumer gift has come with a huge price in the form of Chinese products of sketchy repute, hollowed out downtowns in small towns were Walmart got its start, and distortion of markets where Walmart calls the wholesale tune. The evidence I think is there for those with eyes to see and a mind to understand. <BR/><BR/>However, Walmart's response to negative press about it isn't to, where warranted, admit to its mistakes and reform. The only reform that even goes on in the Walmart message is in the message itself, with the inherent assumption that it's not Walmart that's been messing up ... it's us, the public, that just don't understand. We're the ones that just don't get it. A little of that cynical attitude informs the rebranding.Samuel John Kleinhttps://www.blogger.com/profile/00514541030057763303noreply@blogger.comtag:blogger.com,1999:blog-7189482.post-18679505695373055862008-07-04T10:25:00.000-07:002008-07-04T10:25:00.000-07:00Arrgh! I wish I hadn't read this post nor seen the...Arrgh! I wish I hadn't read this post nor seen the new logo! Now it's branded on my brain. I think it's got cult significance. I think its 6 points reveal a much deeper evil. Arrgghhh!BoggyWoggyhttps://www.blogger.com/profile/18348136811460735652noreply@blogger.comtag:blogger.com,1999:blog-7189482.post-55988772027056416432008-07-04T10:19:00.000-07:002008-07-04T10:19:00.000-07:00Just imagine the amount of money that they're goin...Just imagine the amount of money that they're going to have to spend re-facing all of their 2,500 stores, repainting their legion of semi-trailers and supplying their 1.5 million employees with new embroidered shirts and nametags.<BR/><BR/>Maybe they'll save bundles by eliminating all of those pentagrams from their logo ;)<BR/><BR/>Their new slogan should really be: <B>Save Money. Because Absolutely <I>Everything</I> on Our Shelves is Made in China</B> (I wonder what ol' Sam would think about his proud-to-be-an-Amurrican company becoming nothing more than a behemoth Chinese product retailer.)stanhttps://www.blogger.com/profile/13332368314010617781noreply@blogger.comtag:blogger.com,1999:blog-7189482.post-25158671340652841842008-07-04T10:05:00.000-07:002008-07-04T10:05:00.000-07:00Walmart haters, be warned! No matter where you are...Walmart haters, be warned! No matter where you are or what you say, if what you say is anything less than completely glowing about Wallyworld, you too can expect to be chastened and dispatched by a couple of easily-countered talking points and a base anti-union canard!<BR/><BR/>You certainly have put me in my place, yes, sirrah!Samuel John Kleinhttps://www.blogger.com/profile/00514541030057763303noreply@blogger.comtag:blogger.com,1999:blog-7189482.post-10215623192767484942008-07-04T07:00:00.000-07:002008-07-04T07:00:00.000-07:00Good luck to them. They employ a huge number of ha...Good luck to them. They employ a huge number of happy workers and provide options to buyers.<BR/><BR/>Customers obviously like to shop there and customers want shopping options other than union controlled, overpriced stores.JustaDoghttps://www.blogger.com/profile/10003082580136787667noreply@blogger.com