tag:blogger.com,1999:blog-7189482.post1245733122998056790..comments2024-03-26T21:46:56.291-07:00Comments on The ZehnKatzen Times: [logo] The Gap Is BackSamuel John Kleinhttp://www.blogger.com/profile/00514541030057763303noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-7189482.post-31761054159081976212010-10-13T03:42:20.838-07:002010-10-13T03:42:20.838-07:00The new logo was dwarfed by the classic beauty of ...The new logo was dwarfed by the classic beauty of the old one! I think the logo change was a clever ploy 1) to evoke strong emotions of contempt and 2) to simply renew attention and ATTACHMENT to GAP.<br /><br />Even though they have ditched the idea, I think the whole thing was clever marketing! I understand why some people think that it is marketing madness. Although getting customers to not only communicate with your company but even participate may become the marketing zeitgeist, the ploy is more suitable for less established, less exclusive brands. I bet they don't need consumers to tell them that. <br /><br />This apparent 'failure' may be a resounding success, especially just before a major shopping period. People have been reminded of their brand ATTACHMENT and emotionally driven to protect its image.<br /><br />Conversely, if people absolutely loved another new crowd-sourced design, Gap would have also won.<br /><br />Miss C,<br />~ Naturopathic Control / Control Naturopatico ~Naturopathic Controlhttps://www.blogger.com/profile/11624370698437693365noreply@blogger.com