Writing for QuarkVSInDesign.com, I meet some of the nicest people sometimes, and some with a keen sense of humor.
In response to a how-to article on approaching the concept of what XPress calls "Text Runaround" and InDesign calls "Text Wrap", a correspondent offered this feedback:
You’ve saved our marrage and quite possibly… my wifes eternal soul! The wife is a dyed in the wool Quark user being forced to design in InDesign for one of her clients. We both work from home, and she began cursing like a sailor. Something about changing terminology between products and Adobe is full of $#!+. Well… I quickly and easily Googled the offending functions to find your site. Hats off to you for offering such a valuable service!
I don't know anyone else who gets such cool responses. Now I get to notch marriage counselor and maybe even spiritual guide on the resume.
Seriously, though, this is one of the plusses of doing stuff like this. You get to help others in your trade and you make thier life just a little easier.
For what it's worth, this is one of the big issues in crossing over from one app to the other. Even though I'm proficient in both QuarkXPress and InDesign, it gets me too and I have to go for the help file. When you put aside what the best and most unique features of each aggregator is, though, they largely do the same things. They have different terms and different ways of access (InDesign, for instance, puts a lot of this functionality in free-floating "palettes" whilst XPress tends to use dialog boxes), but in the main, the same thing.
One of the biggest opportunities for service to layout artists who want to make the switch, then, is going to be things that guide from one to the other.
Also, for what it's worth, I have more how-to's in the planning stages.
The how-to that contained the above comment, by the way, is here.
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