04 October 2012

[logo] 'blnk' and you'll miss it …

2864.I've seen this logo around town, most notably in the parking lot of the Midland Branch of the Mulnomah County Library, quite possibly the bestest place in the world outside of my own house:

You'll find it, too, if you charge your electric car there. Public places have sacrificed a primo parking space (well, hell, we needed the walk anyway, right?) to a space devoted to serving a small, kiosk-like thing, which is about the height of an average-short human being, and with the cord dangling, resembles an ultra-thin gas pump as imagined by Frank Lloyd Wright.

Seriously, they do look pretty sharp. They are electric taps for charging up you aforesaid auto made and knitted into a neato-mosquito computer metering network made by the Blink Network. Since I drive a '72 VW Type I "Beetle" (that's Bug to you unsophisticates) and The Wife™ drives an'86 Subaru GL Wagon, we have no truck ('scuse) with such a thing; we proles can only do so much. But they are pretty nifty and clean designs, pleasant to look at and harmonizing quite well with the efficient aesthetic of a parking lot or space.

But that logo … bugs (so to say) me.

It's easy to see the cleverness there. The left-hand stroke on the minuscule 'n' has a tittle over it, and while the tittle is an integral part of your standard minuscule 'i' glyph, it makes little sense over an 'n'. It's strange, like only half of a heavy-metal ümla¨üt. And, since no distinction is made between the 'i' letterform and the 'n' letterform, eventually the 'i'-ness of it just disappears, and I read it …


… which I pronounce "blunk". Which is awkward, because "blunk" isn't a word at all, really. That's not to say that it's not at all possible, mind; Hebrew script, that gorgeous square calligraphy, naturally comes with no vowels at all; did you know this? You read the consonants and inferred the vowels.

But that's not how English works.

So, when you see this logo, keep your 'i' on the 'n' … but watch it! Blnk and you'll miss it.

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