In and of itself, it won't put Quark out of business. But it is another important sign of how Quark once-formidable installed user base is continuing to erode. Whilst I don't have numbers, the BBC obviously serves a large and diverse audience comprising a great deal, if not most, of the magazine-buying public the United Kingdom. While it doesn't sound the death knell for Quark worldwide it does no favors to Quark's long-term viablility and reputation.
The most compelling impression I came away from Pariah's post and commentary and the original article was one of absolute denial on the part of Quark UK. It boggled me. It seems to me that, if you as a company have lost a big and important client after being considered for years to be the industry standard that nobody would ever move away from, and you don't at least acknowledge that you have a problem, then you've got problems. But this fellow wasn't just minimizing the loss, he was denying that there was a burgeoning trend to move to InDesign, a trend borne out by increasing numbers for ID and decreasing ones for Quark. The man's so far into denial that I fear he'll never find his way out.
For some reason, I found this hilarious, if in a deep, dark, quiet way. So, inspiration hit me right there, and on Pariah's blog, I left the following:
GRADUAL DARKENING OF SKY NOT AN INDICATION OF IMPENDING NIGHT, SAY SPOKESMEN FOR SUN
Following comments by members of the human race at large that the Sun is going down, soon to be replaced by a phenomenon many are terming ‘evening’, spokesmen for the Sun announced that this in no way indicates a trend toward night.
Speaking for the Sun, Solar communications director Bob Photon credited the Moon and Stars with impressive gains but asserted the Sun’s dominance.
“We think that the Moon and her associates have come up with different and attractive options for various parts of the diurnum”, said Photon, “but our record of dominance in the daily cycle is clear. Unquestionably the concept of ‘night’ will appeal to many people and may be right for some. We wish the Moon well.”
Additionally Photon added that while the Moon is more than three billion years old and a very important member of the Solar System, the Sun is the senior member of the Solar System, with at least five hundred million more years of reliable service and a daylight standards program second to none.
In response, the Moon rose later that night.
Corporate Info:
Sol, (NYSE:BIGYELLOW), also known as the Sun, is a G4 star in the Main Sequence, and has been the pivotal member of the Solar System for 4.3 bn years. Through it’s Gravity Well associate program it maintains branch offices on Mercury, Venus, Earth, Mars, Jupiter, Saturn, Neptune, Uranus, Pluto, Charon, and Planet X. It’s Asteroid Belt affiliate program provides orbits for hundreds of thousands of smaller bodies, comets, and planetoids.
The Moon (NYSE:SPACE1999) has been Earth’s singularly remarkable satellite for over three billion years, provides for ecosystemic stabilization through it’s innovative Tidal protocol, and renowned artistic entertainment via its P.H.A.S.E.S. program.
And, to round out the evening's absurdities, I am eating a palmful of a new variety of Pringle's Potato Things, Pringles "Prints", Trivial Pursuit Junior edition. It's really astounding. These Pringles have dead-simple TP questions printed in what appears to be Comic Sans MS, in green. Increasing your knowledge whilst one gets even fatter! Magic!
No comments:
Post a Comment