Just to see what other people thought of it, I shared the PDA's downtown ad campaign with members of a Yahoo! group that I am priviledged to be a member of, the Graphic Design Resource Group.
The members are people who are in the industry-either already pro (Pariah Burke, Jeff Fisher, et. al.) or trying to break in (myself) or self employed to various degrees (there are a lot of freelancers). Typically it's a very good read.
The overwhelming impression I got from reading the responses to it was pretty much along the lines that S. Renee Mitchell had. The ads were professional and polished, but the message was muddled with way too much cleverness.
This'll be my own coda on this subject. I find it personally amusing that I find it so fascinating, but when I saw the ads and saw Mitchell's column I realized just what it was about design it is that I find so appealing.
To me, in design, the task is to communicate. But you aren't limited to spoken language. You can educate and inform, enlighten and move, with color, form, picture, and art. It's the most elegant subjective language there is. It's great fun and it's serious work all rolled into one.
I think it's actually quite a high calling.
By Samuel John Klein of Portland, Oregon - Graphic Designer without Portfolio, aspiring artist who dawdled too long.
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