2550.
What you see is what you get. Comedy Central is redesigning its logo, and you'll either love it or hate it, me thinks. Here's a version I have screenclipped from the page where you can see a preview of next season:
The approach is clean, dressed-down and simple. You can look at it in two ways: cool and corporate, or zany within the bounds.
That the graphic component resembles the copyright symbol, ©, would seem to be intentional; the logo pops up just where you'd expect to see it in the video - above and to the right of the content of interest. Here's the clip:
| Comedy Central: This Is 2011 | ||||
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The dry humor I find in keeping it real tightly designed but flipping the type in the word "central" works for me. But it depends on where one's sensibilities lie, I suppose; Paul Constant of the PMerc finds it rather nifty; the first commenter equates it with the Gap logo faux pas of a few months back.
I disagree there. The new Gap logo seemed thrown together in Word as WordArt; this identity gives me the feeling that, despite its simplicity, there was a good deal of care involved in settling on that font. One does not choose Gotham lightly.
Read Paul Constant's article on it here: http://blogtown.portlandmercury.com/BlogtownPDX/archives/2010/12/10/this-is-how-you-update-a-logo.
Technorati Tags: logo, logo design, rebranding, Comedy Central, logo redesign
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4 comments:
Wha? Is Paul working for the MERC now? (he was the Stranger's book editor)
Also, I'm surprised you haven't commented on them using this large, kind of weird (but attention-grabbing) serif font in all their imaging for show titles, etc. I certainly noticed it, but wasn't sure what to say about it.
The Mercury and the Stranger are sister publications.
@Ben(1): The video was pretty frenetic, yes. I didn't pay it much mind at first … I was much more tuned in to how CC wanted to use their new mark.
On reviewing that clip, I see what you're referring to. As far as it goes, my impression is that it forms a nifty counterpoint to the absolutely dressed-down sans-serif font that exists in the logo-wordmark itself. It's simple and unaffected, so even though it's serif and more "sculpted", it harmonizes with the sans serif in the wordmark itself.
In Re:Paul Constant: yes, what Ben(2) said. the Merc and the Strangler are both siblings. The style of both are very similar, though the One Day At A Time Column in the Merc is much more whimsical and celebrity-gossip oriented than the Strangler's version (and is apparently written by a gestalt entity calling itself Ann Romano). It's also screamingly funny.
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