2550.What you see is what you get. Comedy Central is redesigning its logo, and you'll either love it or hate it, me thinks. Here's a version I have screenclipped from the page where you can see a preview of next season:
The approach is clean, dressed-down and simple. You can look at it in two ways: cool and corporate, or zany within the bounds.
That the graphic component resembles the copyright symbol, ©, would seem to be intentional; the logo pops up just where you'd expect to see it in the video - above and to the right of the content of interest. Here's the clip:
|Comedy Central: This Is 2011|
The dry humor I find in keeping it real tightly designed but flipping the type in the word "central" works for me. But it depends on where one's sensibilities lie, I suppose; Paul Constant of the PMerc finds it rather nifty; the first commenter equates it with the Gap logo faux pas of a few months back.
I disagree there. The new Gap logo seemed thrown together in Word as WordArt; this identity gives me the feeling that, despite its simplicity, there was a good deal of care involved in settling on that font. One does not choose Gotham lightly.
Read Paul Constant's article on it here: http://blogtown.portlandmercury.com/BlogtownPDX/archives/2010/12/10/this-is-how-you-update-a-logo.
Technorati Tags: logo, logo design, rebranding, Comedy Central, logo redesign
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