31 March 2013

[design] Design We Like: SE Portland's Township and Range Restaurant

2909.The various buildings and businesses along the ever-fashionable SE Hawthorne Blvd are in a state of flux. A building at 2422 SE Hawthorne was, for many years, a photo lab. It has become a restaurant.

It's called Township and Range, and being a geography hobbyist, I know of which they refer to, and found it intriguing that they should name a neighborhood bistro after such a technical term.
t caught our eye mainly because of the bold design of the signage, which is engaging to the eye, bold and attractive, and spiffily well-done. 

The design accomplishes the task of tying a philosophy of 'local is best' to the establishment's message by the rather clever trick of the geographer's term. The about page shows that they understand the thinking behind the Public Lands Survey System quite well, even to the point of just what the point of the Willamette Stone is, and they knew enough about to create an impressive logo that has the look of the Willamette Stone benchmark pretty much nailed.

When it comes to geographic attitude, it's got aplomb, Bob.  Which is an impressive bit of local passion, all the more so for a restaurant.

What really  caught our eyes, though, was the bold design of the signage facing the street, which we enjoy mightily:

Nice, eh? Bold, hard to ignore, and fun to look at. The type, reminiscent of automobile and appliance nameplates, is approachable, and the bright red neon provides the contrast you want against the coole colors of the building. The word and is lit from behind: when the night falls is when you see it outlined in silhouette.

It's clever and we wish we'd of thought of this. 

1 comment:

Anonymous said...

We have visited the Township and Range six times in six weeks: for the amazing food and delirious drinks. Yeah; the sign design and geocentric interior artwork is a delight...but oh the food and drink baby!