2932.This one came in over the transom a little while ago and we put it aside until … well, whenever.
Seeking something somehow, it was decided that the time was ripe to rebrand the company that lords over the great studio 20th Century Fox (as well as other properties that we shant mention here). To be sure, seeing the tag line A News Corporation Company over the classic title card design of that movie studios logo was always a bit dissonant; even if I admired News Corp, the dryness of the name against the lush history of the 20th logo sounded a discordant note.
So, with this presumably in mind, and things being what they are in the industry, and with the news companies due to be split off from the entertainment companies (sounds nice, but considering the source we don't expect much improvement) Mr Murdoch commissioned a mission to updated the News Corp's image. Money was spent; hours were burnt, gods and men were born on the boardroom table, but mostly, money was spent. And what do we get in return?
This. (via the L.A. Times)
Oh. How … nice.
Oh! 21st Century Fox.
We see what you did there. Now will you switch off the klieg lights so I can go back to sleep?
We note that this is going to be the name of the new holding company for 20th Century Fox. They are not changing the studio's name, which would be foolish really.
Gizmodo has some cogent things to say as well.
Onward, ever upward.