18 September 2014

[#RCTID] The Portland Connection To The New MLS Logo

As it seems to happen in cases like this, Soccer City USA, RCTID and all, there's also some sort of Rose City connection.

Love it or hate it, Major League Soccer has a new 'crest'-style logo meant to evoke a more universal soccer tradition. Divided into upper and lower halves by sinister (it's a heraldic term) diagonal line that extends from outside the shield, the letters MLS rule in the upper left corner supported by three stars, the three supporting 'pillars' of the brand, the three C's … Club, Community, Country.

But why those? What caused MLS to create those three concepts as core to the brand?

Well, because Portland, that's why. Brian Straus writes at SI.com:
Before the U.S. and Belize opened the 2013 CONCACAF Gold Cup in Portland, Oregon, the Timbers Army and American Outlaws unveiled a massive series of banners that featured ‘Cascadia Sam’ and the words ‘Community,’ ‘Club’ and ‘Country.’
So, now you know. 

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