26 April 2016

[logo] Sacto Kings Debut New, Improved Logo

... and this one in over the transom. The NBA's Sacramento Kings (which, I've incidentally found out, is the oldest continually operating franchise in the NBA, having begun in 1923 as the Rochester (NY) Seagrams) have changed up the graphic identity, retiring a look they've sported (sorry not sorry) since 1994 ... to be precise, this look:

Not remarkable, really. Got the job done, we suppose. Doesn't make us laugh, doesn't make us cry. Kind of bland, really. Like something you got from SportsTeamLogoMart; about the only logo with less passion is OKC's.

But now, This ...

Very effect. We're enjoying this much; tough, clean, smart, direct. Its clean design mixes the right proportion of design and attitude.

What really got us going about this logo approach was this version:

This looks like something a Sacto fan could get passionate about. The lion wearing the crown (whose simplicity of design is genius to us), morphing to the basketball shape. 

Pretty nifty, we think. 

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