Showing posts with label political marketing. Show all posts
Showing posts with label political marketing. Show all posts

29 April 2020

In Which I Design A Logo For A Candidate That Could Win An Election

3662
I did this some weeks ago, and I can't understand why I didn't boast about it. The client seems pretty happy with it.

First a word about Metro. We have this regional government here in greater Portland and it's simply called Metro. It's a unique thing, something no other collection of governments do anywhere else in the United States. There are still cities and counties (an armful of the former and three of the latter) in this area of Oregon and they operate independently of Metro but they also operate interdependently with Metro. Metro, as summed up by Wikipedia, does this:

Metro is the regional government for the Oregon portion of the Portland metropolitan area. It is the only directly elected regional government and metropolitan planning organization in the United States. Metro is responsible for managing the Portland region's solid waste system, coordinating the growth of the cities in the region, managing a regional parks and natural areas system, and overseeing the Oregon Zoo, Oregon Convention Center, Portland's Centers for the Arts, and the Portland Expo Center. It also administers the Regional Illegal Dumping Patrol or RID Patrol which is tasked with cleaning up illegal dumping and it is the designated point of contact for citizens to report illegal dumping in the Portland metro area.

So, Metro provides some of the common bones for what is a colony creature made of of three very large Oregon counties who have their own ideas about how to go and grow. Crazily, it works, but that's the way we Oregonians tend to look at things.

A good friend is involved with the campaign of a man running for the Metro commission, district 3, which is an area which encompasses a large swath of the southwest metro: cities like Wilsonville, Tigard, Tualatin, a big part of Beaverton, and the areas both incorporated and unincorporated adjacent to them. This candidate is Gerritt Rosenthal, and my brief was as kind as it was loose; I was provided with kind of a virtual vision board, a collection of files of some already-extant ideas, background designs and such. they provided a sense of color and style and allowed me to home in on a key design element and a palette to use.

This was the design I developed:

 

The tree was the key element and it brought the heart of everything I saw in the various files together. The palette drew on all the cool blues and greens I saw, and the type went for a solid yet friendly feel. How I settled on letting the tree come up through the G, I couldn't tell you; I thought the two should entwine and just went with the idea. It come out divinely, I thought.

Application used was Inkscape with some support from GIMP. It was rather fun. And should Gerritt win ... and Willamette Week has endorsed him so he has a chance ... at least I'd have the pride of being able to say I contributed a bit.

17 February 2016

[marketing] Morning in Rubio's America - It Begins in Vancouver BC

3263.
In this absurdest of all political seasons, where the phrase how bizarre can you be seems to be fielded as a dare rather than j'accuse, We've seen some pretty bizarre, head-scratching things. Such as when Donald Trump illustrated his support of American military veterans with pictures of Russian ones.

You'd think that they'd take more care in vetting these, but maybe I expect too much. This week, The Vancouver Sun newspaper revealed that in one of Marco Rubio's recent ads, one promising "Morning Again in America" (brand-checking Reagan), there's a tugboat motoring across the harbor of that great, prosperous, American city … Vancouver, British Columbia:
“It’s morning again in America,” says the narrator as a tugboat zips through the water in front of familiar Vancouver landmarks like the Harbour Centre, One Wall Centre and Port Metro Vancouver cranes.
It’s unmistakably Vancouver.
Follow the link above to see it.

I guess that's the sort of thoroughness you get when your ad staff are unpaid interns. Either that, or they just don't care.

Either way, it's brand fail.