11 August 2015

[pdx] Classic Neon, 20th and East Burnside, Portland

Last posting was a long look down East Burnside from NE 20th Avenue. Here's what I stopped to pict, though:

Super cool, and look really nifty late at night, QED, as they say.

The two buildings are on opposite corners of East Burnside Street and NE 20th Avenue. And they've been there for a long time, a very long time. Of the two, the one with more vintage is the Tip Top Cleaners' sign, which shows its age most proudly. The words are in two horizontal bars, with a bending arrow running through them, going from absolutely vertical to pointing at the front door, as those signs used to do. It has no animated effects, but I'll bet at one time that arrow was a running animated series.

Also, it's delightfully multicolored.

The other one, above and to the right, belongs to the Willoughby Hearing aid center concern on the NW corner. It's only one color, the bright red, late at night; the sign sprouts as a semi-futuristic and minimalist layerd trilon from the building's corner.

What it misses in vintageness it more than makes up for in MadMen-style coolness and simplcity. If the Tip Top's sign was the art-deco dude in shiny-lapelled tux and tails, the Willoughby sign is the Rat-Packer, cool in his slender-cut black suit and his skinny tie.

The visual loveliness isn't only limited to the neon on this corner. The window to Tip Top, here lensed by The Wife™, is very sensitive to not only its vintage, but it's sense of Portland place.

That fat type on the bottom and the art-deco flair framing the mountain? Awesome. 

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