01 September 2015

[logo] Google's Moving Finger Writes and, Having Writ, Moves On …

Should our society and civilization survive past the year 2100, the furore regarding each Google Doodle (or lack of furore thereupon) will probably be seen as some sort of barometer.

We watch with bated breath to see what the netiverse makes of the first major Google logo change in many years

Before …

… during …

… and after.

This is the new look of Google, introduced with little fanfare on the 1st of September, 2015, 17 years, more or less, after Google was just a graduate project that Larry and Sergey came up with … which then, more or less, conquered the world.

The doodle is rather playful. A hand reaches up from behind the search box, wipes the old logo away, and redraws the new logo in colored chalk … one color stick per letter. The chalk letters change to floating dots, which converge into the new multi-colored G monogram, which resolve back into dots, then re-rezz into the finished new logo … which requires one more insoucient poke with the hand to go all into line.

Journey? Destination? Does it make a difference? Google reinvents itself pretty much whenever it feels like it, and usually does it in an entertaining way.

1 Sept 2015 is no exception.

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