17 November 2017

[branding] Colonel Sanders Wants To Wrap You Up In A Cocoon Of Internet Protection and It Just Got Really Weird

I picture it happened this way:

Wendy's: We have the best most surreal social media strategy out there. Nobody can beat our tweets.
KFC: Hold our Extra Crispy $5 Fill-up and watch this.

In the world of social media and branding, it's hard to tell what's real any more. But KFC, so far the master of surreal TV commercials featuring a round-robin of edgy stand-up comics playing The Colonel, has decided to really up the weird. It's hard to tell if it's a troll right now, but for the sake of the joke we'll concede the point for now: KFC is, right now, on their website, selling an Internet Escape Pod.

Since the link is probably destined to die soon (it's a Cyber Monday thing) here's a screenshot for posterity's sake:

It's 10-kilobuck price tag is apparently them selling it at-cost.

There are so many things about this that are just really too weird. The Colonel, shielding you with those long, long arms like some fast-food version of the love-child of Stretch Armstrong and Reed Richards; the drumstick that's the door-handle. But perhaps the funniest (and I'm speaking cosmically here) thing about it all is that a modern, armed and fully-internet-operational fast food company is selling, even as a joke, a Faraday cage (look it up) to protect you on Cyber Monday from the internet.

I mean, here in Portland, we DIY that shit every day of the week.

Twice on Sundays (we don't go to church around here, so we got the time).

And so it goes.

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