16 October 2010

[type] Just What Is "Hamburgevons"?

I feel like a magician about to reveal an epochal illusion, but a very slightly-asked question hereabouts is, just what is a hamburgevons anyway?

It is, and I kid you somewhat, a highly-charged typographer's WORD OF POWER.

The implications of hamburgevons cannot be underestimated. But just saying it isn't enough; actually, there's a trick of the tongue in which you make the moves to say hamburgevons but it comes out sounding like you're saying Eric Gill and you can do amazing typographical things, like eliminate Comic Sans and bestow serifs on deserving people. These tricks are taught at a libertine weekend retreat that's the typographers' equivalent of the famous Bohemian Grove and held at a secret place each year (because if I told you, then everyone would go there).

But that's all I can say. If I told you any more, I have it on very good imaginary authority that staff from Extensis would lead an assault on my person with elements from Emigré, ITC, and P22 making up the bulk of the strike team, with a special forces detachment from ATypI if I got a little too uppity.

They might take away my serifs, who knows?

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