17 April 2011

[pdx_design] Morel Ink - New Name, Old Stalwart

2605.A favorite PDX resource, Witham and Dickey, has changed thier branding and name. Before (which wasn't too shabby):

Witham and dickey

… and after. Now it's "Morel Ink".

Morel Ink

Nifty logo (notice the way the blue color from the old logo is incorporated? Legacy on a subtle level) and clever name. We likey. The name is also shared by certain mushrooms that Cascadians tend to enjoy. Also, if you respace the letters, MOREL INK becomes MORE LINK, which is a laudable thing to want in this world which can get sometimes a bit too impersonal.

I've always wondered about applying to them …

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