31 March 2014

[design] Milton Glaser Hearts Microbrew Labels. Unless He Doesn't. Without Extra Added PDX.

Milton Glaser is responsible for a a lot of graphic awesomeness over his career, including a very iconic New York logo.

Just recently The New York Times asked him to review a handful of microbrew's labels. Is very trenchant. The bad reviews are, as usual, the most fun to read, as witness:
“The surface of this is so unpleasant. It sort of looks lumpy, like food that has gone bad. To me, this is antithetical to the idea of refreshing taste. Even though this violates assumption, it still doesn’t create a sense of anticipation about drinking it.”
The rest are here.

SPOILER ALERT: There is no mention on Portland anywhere on this list. Yeah, I know, right? You figure any intersection of NYT, beer and microbreweries would squeeze out a pip labelled PDX, but no. Not this time.

(via You The Designer)

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