12 May 2010

[logo] The New Seattle's Best Coffee Logo: Cool - or Too Cool?

2408.At Seattle's Best Coffee, it's out with the old:

… and in with the new:

Now, that is a change of tune! The front end on the SBC site introducing the new look is optimistic and wants to show a change of focus:

It's new - but jarringly so.

Is it successful? Did SBC need a brand-refresh that badly?

Salem-area designer Von Glischka has his own take. Put down your … ah … coffee before you look though.

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