2387.Occasionally the term Swiss design is bandied about, and people who aren't designers feel a bit of eye-glazing coming on. It's kind of like designer cant. And it is, in as much as cant is a way of economizing language and using one apt term to cover a whole school of thought. But it's hardly occult or incomprehensible.
If you know what Victorian-era design is, in which there was a tinged attenuation in every color, and every embellishment had its own embellishment, then Swiss design is the anit-Victorian. No better example of the moment demonstrates this than the soon-to-be-released Helveticards, by the Gingko studio. Pictured right, the 5 of clubs is the epitome of Swiss design – simple forms, bare but still somehow enaging. Even the club-symbols have gotten a Swiss-style remodel.
The Helveticard deck is available for pre-order at:
(via Twitterer Jeff Patterson)