17 October 2016

[logo] DC Comics' New Logo: Insert 'Back To The Future/Forward Into The Past" Gag Here

DC debuted a new logo back in 2012 that was a break from their past presentations. Moving away from the obvious and straightforward presentation of the old DC bigraph, the 2012 redesign was abstract and, as the blog Brand New termed, 'FX-driven'. Featuring a sticker-ized D being peeled away from the C it was apt for customization for each character brand it was promoting as the peeled area made for a window into the world of each story.

Here we are, scarcely five years into that rebrand, and DC has chosen to re-logo yet again. The new logo is very pre-2005, with a few chips knocked out of the DC to give it some sort of edge and the letterforms enlarged to merge with the circle. It's sort of an updated-glory-days approach. Which is a thing that's accomplished.

There's nothing much really to say about it as such. It's a solid logo and gets the job done, but the 2006 re-design went over pretty well, and had grown on most of us that didn't care for it at first. It updates the pre-2005 look aptly, but it leaves you wondering what factor or factors of the 2006 logo were deemed to have made it weak.

So far the reviews range from the irritated to indifferent, and on a gut level, I can see why. It's not a bad logo, in and of itself. But did they really need to update it?

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