21 October 2016

[logo] The New MetLife Logo: What They Ditched Snoopy For

Despite the wide-spread social consternation over the forced retirement of Peanuts' Snoopy from the logo of the insurance firm MetLife, I was a little bemused to find very little … nothing really at the time … about the new look of MetLife other than logo talk about colors and type font changes and business friendly this-or-that.

I did finally turn up what the new logo and word mark is, and here you go:

In logo-ese, the blue references the company's historic logo and brings that presence forward, and the green represents energy and life. The profile of the logo glyph is that of an M, and if you need to be told what that stands for I don't want to know you any more, and the two colors combine to form a dark bluish not-really-a-color which probably signifies something somehow. You decide.

I do enjoy the new type, which is a solid improvement over the old one which now looks dated next to it. That was a good choice.

Also, business-friendly black.

A link to the page that contains all this info (and a link to a PDF press release too)? Here you go, pilgrim: https://www.metlife.com/about-us/brand/

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