04 October 2016

[print] The Oregonian: Redesigning Again, For The First Time, Again

So, I just peeped this on OLive:

Meet your new-new, New new new The Oregonian, Portland. Editor Mark Katches has some joss-stick and whalesong about it in his Editor's Notebook posting, including that it's starting today. From Tuesday, October 3rd, 2016, then, this will be the look of your morning paper, should you choose to look at it.

Featuring a new headline and body type, the most noticeable change is the releasing of the O from that tiny box they tried to imprison it in. The gothic blackletter wordmark The Oregonian also seems to have enlarged a bit. The technical aspect of the type, as related by Katches, is this:
Although the body type in the printed paper is the exact same size as the one readers are used to seeing (8.6 points), focus group participants overwhelmingly felt our new font and style was more readable. We've switched the body type from Guardian Egyptian to Tiempos Text – something that really only will matter to typography nerds. Bottom line: It is designed to read bigger.
We Portlanders read big. And, I am a typography nerd, so, for compariston, here's Guardian Egyptian:

Guardian Egyptian with drop caps. Source.
And here's Tiempos:

Tiempos Headline, with Text below. Source.

Also visible at the editor's blog post is a sample of what The Sunday Oregonian's going to be looking like. The 'nameplate' is going to be more the traditional style, across the top, a more old-fashioned newspaper approach. Of course, it's still all going to be tabloid, not broadsheet, but at least it won't look bad like it used to. If we're going to have to endure this Fun Size paper, at least it won't look awkward and uncomfortable.

The big O is going to have more fun on the front page, that's for certain. As Katches says:
Don't be surprised to see photographs and illustrations "interacting" with our Big O from time to time.
… which suggests to me that they're going to play similar graphic design games with the O as USAToday is playing with the big blue dot, which I actually like the sound of … I scoffed at the USAToday redesign when I first saw it, but the visual puns they play with that dot have actually been witty more often than not.

Also, the longtime Foodday section is simply going to be called Food from here on out. Whether or not the three ending letters were given buyouts or simply laid off is not known as of this writing.

I only have a virtual version of the paper to look at; as soon as I get a look at the newsprint-version, I'll add some more remarks and snarks.

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