[PDX] The Studios of Portland: KATU, On Your East Side

3148.

A few days ago I'd visited the surrounds of KGW-TV, Channel 8, over on SW Jefferson St. And I'd rhapsodized about the KOIN Center before that. But one of Portland's Three Sisters of Broadcasting had escaped my lens, and that would be that (former) Fisher's Blend station, KATU.

KATU Logos over the years.

KATU's studios occupy what was originally a five-sided city block bounded on the north by NE Hoyt Street, on the south by NE Sandy Blvd and a slivery piece of NE Glisan Street, on the west by NE 21st Avenue and on the east by NE 22nd. Its official address is 2153 NE Sandy Blvd, and the station has lived in this building since it was inaugurated in the early 1960s. It has also been an ABC station for all but about a year of its existence, and while the other major outlets in town have changed affiliations at least once or twice (even KPTV was an NBC station at one time), KATU has been Portland's ABC stalwart … though it is, it is said, the fourth Portland station to be an ABC affiliate.

The current look of the building dates from sometime in the 1980s, if memory serves. It removed the old logo (a big 2, shaped something like a top-heavy swan) from the building and went big for beige. The station ID gracing the SE and S sides of the building visible from Sandy Blvd date back to about that time. Earlier versions of the logo (including the classic swan-2) can be seen in the paragraph above.

The current facade of the building, oddly, is not where you find the front door. See the photo above. That corner of the building, including that white-stuccoed corner with the single grey door in it that holds the station's 2153 address in bold numbers was once the main entry. After the major remodel in the 80s, that entry moved to the other side of the building. But stay tuned for that, as they say.

The above shot is taken looking south on NE 22nd toward Sandy Blvd. The charming brick building was at one time a jazz club named E.J.'s; now it's the east wing of Silver Lining Jewelry and Loan. It's a pawn shop. That van is turning into NE Glisan St going east from Sandy and 22nd; it diverges from here to take you into the heart of Laurelhurst, Providence Hospital, and points east and east of that.

Moving to the NW corner of this block … NE 21st Avenue and Hoyt Street … is where the somewhat counter-intuitive actual-main-entry to the KATU studio is. I remember being here for that KATU blogger meetup a few years back,  still a cherished memory. And, while the logo on the other sides of the building recall a slightly earlier time, the ones over the main entry are up to date:

The current logo, the current On Your Side tagline, and the call sign of the Portland Univision outlet … KUNP. This is what they apparently call a 'duopoloy', which is a broadcasting thing.

Fittingly, the new logo and IDs are on the building's side (COMEDY GOLD! YOU'RE WELCOME, PORTLAND!)

Now I mentioned the five-sided block with a sliver of NE Glisan. Here's that side of the building today:

That long, flat side of the building with the landsaping in front of it, that landscaping used to be street. And that street was technically part of NE Glisan, though there was not enough of it to make a full-width street there. Out of shot on the left the not-so-busy part of NE Glisan Street continues nto the formerly-industrial neighborhood north of Sandy and south of I-84. Presumably this was done to make the intersection safer; Glisan and Sandy are both very busy arterials at this point, and the same thing about the diagonal of Sandy that creates those quirky little corners and interestingly-shaped blocks also make for dangerous intersections. And so that goes.

The part of the building that surrounds it like wainscoting is perhaps the part with the most visible history to it. Remember how I told you that SE corner of the building used to be the main entry? Well, check this out:

Note how the stone tile has a certain change of tone from just the other side of the CHANNEL 2 metal type there to the white pillar at the corner? That was part of the original entry way. And the addres numbers appear not just once on the building, but twice …

… on that metal flag that shows about fifty-odd years worth of wear. I find it sweet that KATU has left those old address numbers there. Makes me smile. I like anyone and anything that appreciates its own history, and KATU, being a broadcast station, and especially with its Fisher Broadcasting roots, knows how to do that

The motif here is along the west side of the building and I took it before we left to get some other pictures of the neighborhood because it's the only side of the building you'll find that on. And it's an interesting one, which suggests nature or canoes or something. It's really hard to say. But I like seeing it there.

[PDX] TriMet MAX: KATU Says It Runs On Magic

3124.

While we have always held that Portland is built over the site of an ancient unicorn burial ground, I had no idea how deeply that went.

Here, today, KATU-Channel 2 has put up an article (that might be edited by the time you look at it, but it's here) about delays caused by upcoming maintenance. Here's a screenshot:

Not the best time for service delays, what with the hothothot weather and all. But what's that there? Second 'graf …

There you have it. They're using witches to power MAX. It's right there, and you couldn't put it on the web if it t'warnt true. And here I thought public transit was ran by muggles all this time. Live and learn, I suppose.

But what kind of witch improvements? I'm thinking better and more powerful spells to provide more trains and more on-time service. Though, if I were improving my witches, I'd not necessarily ask TriMet for that sort of advice on it. They'd probably just figure out some way to lay them off, budgets being what they are, and you don't want to lay off witches without a very good reason.

I'd ask a unicorn … if they were still around.

Sorry to be a downer here … but it is what it is. Or they are what they were, more appropriately.

UPDATE, 2208 Monday: Amusingly enough, KATU has not edited the article. Go fig.

[pdx_liff] The Bits Of PDX Broadcast History You'll Find In Hawthorne Junk Shops

2783We are now the proud owners of a sign. But this is not just any old sign.

Portland's Channel 2, KATU-TV, signed on in 1962. It became an ABC affiliate in 1963.
The wooden shadowbox backing up this bit of translucent plexi (or Lucite, maybe) denotes it as having a vintage of 1958, though that's when Fisher Broadcasting (then Fisher's Blend Station, Inc) received a construction permit for KATU. Don't know if they knew that was when they were going to get the network affiliation. The provenance for the objet is still rather shrouded in the mists of time.

The sign looks like thus:

The translucent plastic sign can be slid out because of the missing bit of metal frame on the right. A small 40-watt appliance bulb lives in the box and looks about as old as the rest of the sign. The crafting and cutting out of the plastic forms used to create the logo's forms is as precise and immaculate as you'd want to see. This was a labor of love.

This appears to be a sign that could have hung in an office window or been mounted on a wall somewhere. How this might have occurred is far from evident. The only idea of provenance we have is the sticker, whose date must be held in some doubt. However, the design of the sign looks identical to the logo design on the television cameras I've seen in historic shots of it. It might not actually date from 1958, but it could easily have dated from around 1963 or so.

The station, KATU, is owned by Fisher Communications. Back in The Day™, it was known as Fisher's Blend Station, Inc. Kind of an awkward name for a media conglomerate. As I understand Fisher's history, though, the company that evolved into Fisher Communications began life as the Fisher Flouring Mills in Seattle, circa 1910 or so. Their most popular product was Fisher's Blend Flour. If you had a Fisher's Scone … a yummy little number made of a piping hot biscuit made of Fisher's flour with warm jam spread inside … at any Pacific Northwest State Fair through the sixties and/or seventies, then that was from the same company. And, early on, Fisher's Flouring Mills apparently realized the value of broadcasting in spreading the word about their signature product … Fisher's Blend Flour …via the new medium. One thing probably led to another, and the next thing you knew, Fisher's Blend was a broadcasting company too.

Fisher Communications have come a long way from their flouring beginnings. Fisher's flour is still made and Fisher Fair Scones are still served, but they do not seem to have a connection to the communications company any more. C'est la guerre, mon cher. 

On the way home there was some discussion over where it might go. Being broadcast graphic design, I felt very possessive about it and thought about some way it could come to the basement to live in the studio with me. But The Wife™ made an excellent gestalt case for it living upstairs in the living room, where everyone we'd have over might see it. And we'd get a chance to brag, of course, thought I to myself, thought I.

So it now occupies a position of honor in the main room upstairs, less than three feet from the TV screen, on which we watch KATU (well, as long as the digital signal will let us). And, in the dark, why, it looks so very warm and nostalgic …

Warms my heart to have this under my own roof, it does. I am a lucky person, in a way.

While I was writing this, The Wife™ sent me a link to a picture of DX reception of KATU from about 770 miles distance. The newsman in depiction is Rick Meyers, a newscaster I liked quite much, when I was a little tiny guy: http://www.johninmontana.com/oregon/katu-id.jpg.


And, as long as Shadowhouse's loss is my gain, might I suggest that you all keep an eye on http://www.shadowhouse.net, Shadowhouse's web page. They still got great stuff there, it's almost all half-off to reduce the wear and tear of moving it, and when they get a new location, that's where you'll find out about it.