06 March 2005

[meme_victim] Life Is What Happens Between Playings of Dragostea din Tei

Well, it's true. This one's gotten under my skin, and bad.

First, I see the Numa Numa Dance. Hey, I think, that's a catchy tune. What's it called...Ah. Dragostea din Tei, by the Romanian boy-dance-group O-Zone.

Well, what the hey, it's 99 cents. How far wrong can you go? And, whadyano, it is pretty good...relentless bass line, with a tasty, anthemy chorus that I just can't resist.

Oh, hey, what's that? A video? Cool. Let's check it out.

This is a bit about the O-Zone video of Dragostea din Tei.

This thing is all about moving and keeping it moving. We are apparently getting to see into the dream of one of the guys. There's a futuristic cityscape, and flashes of comic-style art like on the album cover. The guys run to a plane, and take off as the song powers up...

This is one fantastic plane. A fanciful combination of dance floor, all topped with a red "ON AIR" sign projecting out the top. The POVs of the video have insight into motion and mood that I've not seen since Russell Mulcahy's Duran Duran work back in the 80's

Comic-book scenes play tag with live-action scenes. The O-Zone guys pop up in surreal roles...cyborg with flower-behind-the ear, government agent, alien in a lab, costumed crime-fighter, Freddy Krueger, and then dissolve right back into thier
live-action selves. Then, just as the second go of the chorus gives out and we go to the bridge, with a load of a CD into a PowerMac and the pull of a couple of levers in the cockpit, the two inside fanjets transmogrify into the largest subwoofers the world has ever seen...with no apparent change in the plane's performance.

Those Airbus chappies can teach the Boeing boys a thing or two, I think.

The plane recedes into the distance, great solid waves of concentric sound radiating from the great speakers.

Then the dream ends. The fellow wakes up to one of his bandmates sketching out a storyboard or cartoon, with the band on a special plane.

All talk about this being fluff aside for the moment, whoever came up with the sounds and the video images understand one thing very well: how to come up with a tune makes you want to get up and get down to it, and how to compose video that compels. The video just seems to give more each time you watch it.

And I got this meme bad, folks. I mean, bad.

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