06 August 2006

[type_design] Monotype and Linotype Get Married

As I noted in this post on Designorati:Typography, two big type founders just tied the knot: America's own Monotype Imaging, and Germany's Linotype GmbH. More precisely, Monotype bought Linotype from it's parent, the German press maker Heidelberger Druckmaschinen AG.

Reaction overall ranges from mild bemusement to "oh, is that so?". Most likely this is due to the fact that the average Joe or Jane Typeshopper won't really see a difference; Linotype will retain its offices in Bad Homburg (which is just a fun pair of words to say) and its own unit's managment. They even plan on keeping thier marketing separate, right down to maintaining separate e-tail sites.

This seems to be about assets and global competitiveness than anything else.

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3 comments:

Bernhard Fraling said...

hi,
i just came along therefore i typed "Druckmaschinen" in the google web blog and gets the link to your blog at the third page already. in the future i also will anounce in english at my blog about the printing industry espcially the business of dealing printng machinery. best regards
bernhard from drupa city

Bernhard Fraling said...

www.fratext.de

Samuel John Klein Portlandiensis said...

Bernhard...

Thank you for your comment. I look forward to your comments auf Englisch; I am currently self-schooled in Deutsch, meaning what I do know is sehr ein bisschen and sehr schrechlich

Tschuss!