2905.Being a national brand's spokes-face carries dangers of its own.
One can read any number of tales of an actors' stereotyping due to a strong character identification … Adam West and Batman come to mind. But what of those who become so strongly identified with a brand name consumer product?
Like Enzyte's "Smilin' Bob" … Joe Isuzu … The Dell Dude?
They've handled the fame and stereotyping in different ways. Joe Isuzu (David Leasure) kept trying until he got a sitcom role. Andrew Olcott (Smilin' Bob) went into production. Ben Curtis (The Dell Dude) is trying to be a filmmaker and trying to get roles as an actor … and, in the most folorn way, hoping that the Dell dude can make a comeback somehow.
Businessweek Insider has the most interesting story here. Call it a most unexpected dark side of the branding equation.
I'm betting Stephanie Courtney can probably find life after Flo the Progressive Girl, whenever that happens … but it'll probably touch and go, for a while.
One can read any number of tales of an actors' stereotyping due to a strong character identification … Adam West and Batman come to mind. But what of those who become so strongly identified with a brand name consumer product?
Like Enzyte's "Smilin' Bob" … Joe Isuzu … The Dell Dude?
They've handled the fame and stereotyping in different ways. Joe Isuzu (David Leasure) kept trying until he got a sitcom role. Andrew Olcott (Smilin' Bob) went into production. Ben Curtis (The Dell Dude) is trying to be a filmmaker and trying to get roles as an actor … and, in the most folorn way, hoping that the Dell dude can make a comeback somehow.
Businessweek Insider has the most interesting story here. Call it a most unexpected dark side of the branding equation.
I'm betting Stephanie Courtney can probably find life after Flo the Progressive Girl, whenever that happens … but it'll probably touch and go, for a while.
No comments:
Post a Comment