[logo] KINK-FM: True To The Logo

2967.I don't know if anyone else noticed, but Portland's legendary FM, KINK, has evolved its logo a bit.

Before:

… and after.

True to the Music has been the bywords for a long, long time now. And I've been a KINK listener for a long time. I've always liked the approach that KINK had to music … explore it, take your time to enjoy it. It's not the frenetic pace of most music stations. And you always heard something unexpected if you listened long enough.

Today's KINK is much the same as the 1980s version. But they've ventured more into live acts and similar promotions. The new logo, which boasts the terrestrial frequency as well as the legendary tagline, encourages you to think of KINK the way a lot of stations do these days - frequency-name, so it's going with the fashion in a fashion, but in some ways you gotta change with the times, even if your content stays timeless … as the script logo, which I've always enjoyed, does.

H/T +Ben Rippel.