4155It's the sign on the White Stag Block. We all know about this one.
Began life as the sign for White Stag Sportswear; became Made in Oregon for a while, and then the University of Oregon wanted to place their name up there.
That didn't go over well. The Ducks are popular here, but not that popular.
At that point the Portland City Council stepped in, led by Randy Leonard, buying the sign and making it an official symbol of the city. It's said Portland Oregon ever since.
The tradition of the red-nose on the leaping stag has maintained. Ploosa shaunge.
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