808 Dig, if you will, the piccy to the right. This is part of the new identity for a utility that many of us use in its pay incarnation, and most of us use in its free incarnation.
The new logo is static, replacing that rotating Lucite™ cube that is so very familiar. I must say, it's an improvement. There's a certain line of logic that animated GIFs are bells and whistles for thier own sake, and most of the time I've found this to be true. The old cube was cute and tricksy; the new logo, with its comparative restraint, seems more mature and polished.
The mission of Sitemeter is expressed very well by the small bars going away from the type on the right, and unity is maintained by letting the graphic invade the space under the minuscule "r" ever-so-slightly. And the currently-somewhat-faddish device of varying a point of style in the type (in this case the color) to create interest and dynamic tension is used well, with the word "meter" forming a distinct yet unified bridge between the concept of "site" and the thing used to measure it.
It's a new design that works.
Tags: logo_design, rebranding, sitemeter, new logo