25 April 2007

[design] Helvetica Is Coming

786 Helvetica is coming? Should be be afraid? Will be wake up one day soon to be uncannily adept at the Swiss school of type design?

Not to worry. Helvetica is an unusual and popular creature, the first feature-length film about a font. It's coming to Portland as the last event in the PDX Film Fest, to the Hollywood Theater, Sunday 29 April at 20:00. I got an invite, so I'll be there, with articles to follow at Designorati and/or Quark Vs InDesign and/or both (it's rather exhilarating to get such an invitation, to say the least).

It's a feature-length film about a type face that you've seen everywhere...but that's not all. From the film's promotional website:
Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which is celebrating its 50th birthday this year) as part of a larger conversation about the way type affects our lives.
These performances have sold out everywhere they've been held, so if you're interested in seeing this film (which sold out its world premiere at SXSW) then you'll want to get your tickets now. You can do that here. The director, Gary Hustwit, and the designer David Carson will be too for Q&A. So will I.

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