20 December 2004

[design] Woo-hoo! Scandal! InDesign Page-lay-outer uses Quark XPress!

I like cruising the Quark, Inc. website from time to time. For whatever faults Quark and its flagship program, XPress, has, the site is well-designed.

I mean, it'd better be.

Anyway, part of the new, more human, face of Quark (and designers everywhere know whereof I speak) is a sassy little e-newsletter called (wait for it)...Quark Particles (wait, wait...aren't quarks themselves particles? And...oh, ne'mind...). Its rather...studied...irreverence and casualness is rather dear.

Follow this link for an ab-so-lutely scathing article by thier semi-anonymous Editor (semi-anonymous meaning that "Editor" prob'ly isn't his/her real name, but it is a name) documenting how a person composing an InDesign manual actually uses Quark! Wow!

Quick reality check.

InDesign is still the minority platform. Getting to be a rather large minority, but still.

Also, many many printers still insist on a Quark-based workflow. Remember the maxim: Never underestimate an installed base.

So, chances are, many many documents are being composed with Quark. Even, ironically, manuals about InDesign!

Surprise factor: naught.

Like I said: studied irreverence. So dear!

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