2515.Who isn't tired of them? You hardly need the number of phone books dropped off at your doorstep each year.
Via KGW TV's Live @ 7 Twitter account, @TheSquare (which is always turning up good stuff) we were introduced to what bills itself as an actual opt-out service for the endless stream of yellow pages directories that show up at our doors relentlessly each year. The Yellow Pages Association - a trade group - has a page at http://www.yellowpagesoptout.com and once there, entering your zip code into the box will provide you with a list of YPA members in the area and links to contact them to request an end to each one.
It doesn't do it automatically ... you still have to go to each one and fill out whatever form. That way if you still want, say, the Dex directory, you'll still get it. You are limited to the directory publishers that are members of the Association, but in this case I'd say half a loaf is better than none. And they say they're rolling out a new version of the website in 2011, so this is a work-in-progress sort of thing.
In my ZIP code it looks like I can't turn off the Hispanic yellow pages, as they have no contacts for opting out. But then, I don't recall ever getting one.
I'm somewhat cynical about it all, but I might give this a try - after all, it was only a matter of time before YP publishers realized that burying American neighborhoods under an ever-mounding pile of yellow books just didn't look very good, especially in areas where they take recycling seriously ... like here.
That's http://www.yellowpagesoptout.com, wanderer.
Technorati Tags: Yellow pages, green living, recycling culture, opt-out programs
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