21 May 2021

An Antique Portland 7-Up Sign Re-Emerges

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During the off time I got during my birthday-time, we did some driving around. I got a few things. Great used books from Backstory on Hawthorne. Long-desired classic Firesign Theatre albums at Everyday Music on Sandy. And in the process we drove down Sandy rounding the bend onto Couch.

There's a building there that is adjacent to and was once a working part of the Portland Bottling Company. Its got some vague art-deco-ness to it in the port-hole like windows and the great panoramic glass on the corner of 14th and Couch with rounded corners. For the past decade or so it was home of Natian Brewing.

The pinnacle of the building held a revolving 7-Up sign. Since Portland Bottling vacated the space, it's had various advertising signs covering the old logo. 

Those are down now, and we can see a hint of the glory it once had. 

The bottle on top, which was a 7-Up at one time, is still dressed as a Guayaki Organic Yerba Mate Bottle. 

It was this way earlier this week and is still that way now, presumably, if one were inclined to go look. North side of NE Couch just west of NE 14th. Yours for the finding.

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