We've cleaned up the typography quite a bit here, and extended the type treatment into the station's call-sign. The call-letters align with the letterforms TV, leading the eye across and through. The 3 calls attention to itself through sheer size, leading the eye to the type, where we naturally reset to the left end of that string, reading back rightward to encode the information.
The majuscule T and V letterforms formed the basis for almost all the rest of the type; the D was created from the stem stroke of the T and a clipped O, which was simply composed of two ellipses. The stem was again borrowed as the basis of the K, and the hairline and leg strokes for the K were kept simple so it could all be augured in by sight.
To cap off this trip down Oregon broadcast memory lane, the studio building for KVDO still stands, only, of course, it hasn't been used as a TV studio since the day it was one. The address was–appropriately–3000 Portland Rd NE, in Salem (Google Maps View). It's the rectangular building on the NE corner of Portland Road and Beach Ave NE there.
Sadly, with the exception of whatever mention one can find about the 1976 tower vandalism, about the only thing in Oregon broadcast history is that KVDO existed. There's no record I can find about who any personalities were, what programs they broadcast (other than old movies and syndicated reruns) and precious little print (which is where I got the visual source to produce this). It's a shame. I remember enjoying the fact that Salem had its own full power TV for a while.
I wonder if there's anyone out there who remembers working at/for the old KVDO?
For now, KWVT, Channel 17, keeps the faith for Salem and the surrounding area. It counterprograms Portland by keeping it heavy local, which in these days where everything's desperately trying to look like everything else, is laudatory.
Adobe Illustrator CS3, for what that's worth.
Update: Just found this schedule from 18 Nov 75, recounted by a poster at this thread in the RadioInsight forums:
- 5pm Valley View
- 6:00 News
- 6:30 Movie: TBA
- 8:00 700 Club
- 9:30 Practical Christian Living
- 10:00 News
- 10:30 Public Pulse
- 11:00 sign-off
This was less than a year before KVDO quit being independent, and it shows. Umm, hmmm. Nothing like a two-hour block of syndicated electronic church after a TBA movie to get the folks to tune in, uh huh.