(Title uppdated @2222 PDT. I seem to be having a great deal of difficluty with mai sepilling today)
(Via Mark Simonson Studios) This one from the newsfeeds:
Whenever Indy is traveling great distances, which happens in all the films, there is a montage of the airplane or boat superimposed over an animated map showing the route. It’s an old-fashioned convention, an homage to the movies of the Thirties and Forties. Unfortunately, the typefaces would be more at home a few decades later.
Long Story Short:
- Raiders Of The Lost Ark (1981): Set in 1938, used ITC Serif Gothic, which was created in 1972.
- Indiana Jones and the Temple of Doom (1984): Set in 1935, used Helvetica, for gosh sake ... which didn't exist until 1957.
- Indiana Jones and The Last Crusade (1989): Set in 1938, used ITC Serif Gothic again.
- Indiana Jones and the Kingdom of The Crystal Skull (2008): Set in 1957, used Century Gothic, which didn't happen until 1989.
In case it seems nitpicky to obsess on a font this way, consider: first, the production design of all the Indy films, outside of this little thing, is immaculate. We have no complaints about it. Moreover, all the type in all the other scenes we can think of are, as to period ... well, letter-perfect. Secondly, and more importantly, type – just like any other art or artifice – is a product of its times.
Or, maybe, Times. Anyway.
Here's an example. Look at ITC Serif Gothic there. Doesn't that remind you more of Disco than Glenn Miller? And Helvetica, that ubiquitous, adored, hated font, hit it big during the glory days of the so-called "Swiss School" of design ... a school of thought that adored simplicity and cleanliness in design almost to a fetishistic degree.
These are all strong signatures of certain periods that stand tall and uniquely apart from the days of the Indy films. Ironically, if they would have went with Helvetica in Kingdom, that actually would have been historically appropriate.
And so it goes. I'll be FontStructing if anyone needs me.
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