16 October 2007

[design, pdx_design] The LogoMotivator Is Having A Book Signing

1020. Jeff Fisher, one person I want to grow up to be, is having a book signing of his newest, Identity Crisis!, at St. Johns Booksellers. Regrettably, I won't be able to be there–non-desgining drudge job still owns me, alas–but I would highly recommend all y'all attending if you can do so. Any of you who does so, say "hi!" to him for me, neh?

Details follow:

Toot! Toot!*: Jeff Fisher book signing at St. Johns Booksellers - November 8th

St. Johns Booksellers, the neighborhood bookstore of North Portland graphic designer and author Jeff Fisher, will be the location of a presentation and book signing for his new book, Identity Crisis!: 50 Redesigns That Transformed Stale Identities Into Successful Brands, on Thursday, November 8th at 7:30 p.m. Bookstore owners Liz Dorman and Nena Rawdah will host the event in their store, located at 8622 N. Lombard in the St. Johns neighborhood - about 15 minutes north of downtown Portland.

Identity Crisis!, a HOW Books/F+W Publications release, takes a fresh look at 50 before and after case studies, from designers and firms from around the world, by exploring the process of redesigning existing identities to help businesses refine their image, communicate with customers, and find success. Designers seeking inspiration - and any business considering a graphic makeover - will be presented an inside look at the challenges of redesigning identities and visual examples of
creative and strategic thinking in achieving the desired results.

The work of Portland design firms Fullblast, Inc., Sockeye Creative and Jeff Fisher LogoMotives, and Salem company Glitschka Studios, is featured in the book. Jack Anderson, of the Seattle firm Hornall Anderson Design Works wrote the foreward for Identity Crisis!

Title: Identity Crisis! 50 Redesigns That Transformed Stale Identities Into Successful Brands
Hardbound: 216 pages
Publisher: HOW Books, an imprint of F+W Publications
Release: September 2007
ISBN: 1581809395
Price: $35.00

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