This is really energetic. It hits all the bases and has mad interest and flow (while I'm impressed with my own ability to make Quicktime movies out of stacks'o'screenshots, I really wish I could include sound. The punch is definitely lost in the translation).
A good opening such as this takes the viewer up and engages them. This, for me, does just that. Moreover, it exhibits the high production value and finished feel that the rest of the new graphics do.
The happiest thing about this, and the real stroke of genius, is the way the 2 has become the star again. Over the past several years, the number has kind of been relegated, and this is my impression; I've called the old-style KATU 2 "dowdy", and I stand by it, but by all the datedness it seemed proud to carry the standard out front for the station.
KATU is back to letting the 2 move up front in the new look, and the "Fisher Flag" treatment is a winner. I really feel they've nailed this one.
As far as graphic identities, KATU now has set the fashion. The distinctive "2" in the red flag stands on its own besides such nationally-recognized TV logos such as Los Angeles' KABC-7.
KATU's new identity is a winner with me, hands down.