Holy yikes! "Watching Out For You"? With that angle and treatment, dropping out of an apocalyptically-purple mottled sky straight out of Damnation Alley , more like "We're coming for you!"
Duck! Wear a hard hat...something!
(Thanks to commenter Ben in this post about KATU's (another star in the Fisher constellation) logo)
Update: Ben also posed quite a good question–what did the KIDK news broadcast logo look like before? I rooted around on KIDK's website and Google images, and I think this is our answer:
A change of graphic identity, a change of show name, a change of attitude.